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Startup Life

Startup to scaleup: How your marketing needs to change

Thu 20 Apr 2023 / 12:00 (BST), 13:00 (CEST)

About the event

The startup to scaleup growth journey can be a slow process — but if you’re ready for the next step where should you begin? It usually requires massive investment in new people and marketing strategies. This Sifted Talks will share the marketing playbooks of the past and ask: what do scaleups really need to succeed in 2023?

We'll be discussing

  1. The role of marketing in 2023 — do you really need a CMO?
  2. Figuring out your marketing budget can be tough: where should you be spending (and saving)?
  3. Marketing fundamentals to live by
  4. Forming a dream marketing team
  5. What exciting new marketing channels are emerging: how to measure their success

Moderators & Speakers

Kai Nicol-Schwarz
Kai Nicol-Schwarz

Reporter @ Sifted

Sarah Kiefer
Sarah Kiefer

CMO @ Pitch.com

Jasper Martens
Jasper Martens

CMO @ PensionBee

Adrienne Little
Adrienne Little

Partner @ And Rising

Samir El-Alami
Samir El-Alami

Founder and CEO @ Doctorly