The go-to-market shakeup: Is tech taking over sales?

The go-to-market shakeup: Is tech taking over sales?

About the event

Sales teams have historically been the core driver of revenue — but many SaaS startups are shifting to a product-driven approach. With the war for talent heating up, is a growth model where product drives sales a silver bullet? This Sifted Talks will explore how product-led growth is shaking up the world of sales and changing the dynamic of commercial roles.

We'll be discussing

  1. The new sheriff in town: How does product-led growth differ from sales-led strategies? Is it really more effective?
  2. Money doesn’t grow on trees: How can startups implement free trials and freemium without cannibalising revenue? Which features should users have to pay for?
  3. Making the move: How can startups transition from a sales-led to product-led approach? Do you still need sales reps?

Speakers

Eléonore Crespo

Eléonore Crespo

Cofounder and co-CEO

Pigment

Anita Koimur

Anita Koimur

Cofounder and COO

LiveFlow

Nichole Mace

Nichole Mace

VP product growth

Pendo

Indra Sharma

Indra Sharma

Partner

Peak

Moderators

Kit Gillet

Kit Gillet

Eastern Europe correspondent

Sifted

In partnership with

Pendo

Pendo