How to build a brand without breaking the bank

How to build a brand without breaking the bank

About the event

When you land your first cheque, the temptation can be to spend it all on flashy campaigns, event booths and eye-catching advertising. But without a well-planned strategy, turning up the spend on marketing can lead to inconsistent results and a whole lot of cash burn. This Sifted Talks will explore tactics for moving your marketing from startup to scaleup, without breaking the bank.

We'll be discussing

  1. Nail it before you scale it: How can marketers identify their most effective channel(s)? When is the right time to double down?
  2. Knowing your customer: What does good segmentation look like? How can startups sharpen their positioning?
  3. Squashing silos: How can sales and marketing teams stay aligned? What does a cohesive revenue strategy look like?

Speakers

Alice de Courcy

Alice de Courcy

CMO

Cognism

Shira Feuer

Shira Feuer

CMO

Trinny London

Tricia Miller

Tricia Miller

Vice president, EMEA marketing

Twilio

Gareth Nettleton

Gareth Nettleton

VP marketing

Bitpanda

Moderators

Kit Gillet

Kit Gillet

Eastern Europe correspondent

Sifted

In partnership with

Twilio

Twilio